Digital Marketing & Sales Executive

Strategy Development:

• Develop, implement, and manage marketing campaigns that promote the company and its products or services.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads/customers.
• Develop and manage digital marketing strategies, including SEO/SEM, email marketing, social media marketing, content marketing, and PPC campaigns.

Content Creation and Management, SEO and SEM:

• Create engaging and relevant content for various digital platforms, including blogs, social media, emails, and the company website.
• Oversee the creation and maintenance of social media content calendars.
• Optimize website and content for search engines to improve organic search rankings.
• Manage and improve online content, considering SEO and Google Analytics.

Data Analysis and Reporting:

• Analyze digital marketing campaigns to identify strengths and weaknesses.
• Provide reports on web traffic, leads, sales, and other key performance indicators (KPIs).
• Use data to refine and optimize campaigns for better performance.

Social Media Management, Email Marketing & Paid Advertising:

• Manage and grow social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
• Engage with followers, respond to inquiries, and foster community engagement.
• Develop and execute email marketing campaigns.
• Manage email databases and create newsletters to inform customers of new products or promotions.
• Plan and execute online advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor and optimize ad spend to maximize ROI.